Social media is here to stay. There’s no denying it.
And what I find interesting is that social media brand management is a concept that didn’t exist 10 years ago. Heck, social media as we know it today didn’t even exist. There was no such thing as Facebook, Twitter, Pinterest, LinkedIn, etc.
And now there are hundreds, if not thousands, of social media sites across the internet. And that number is likely to continue growing. With new sites starting all the time, bigger ones gobbling up smaller ones, and all of them vying for position, market share, and your attention.
Social media is not only a part of the internet, it is now a part of us. We talk about our lives, our moods, our dreams and desires online. It allows us to catch up with old friends, and stay in touch with current ones.
It is ingrained in our society.
The idea of that brings to mind a show which I only watch a couple of times. You may have heard of it. Capria. It was a prequel to the popular Battlestar Galactica series. Now I was not a big fan of either shows but a friend said I should check it out.
Well in the first episode there is a monologue from one of the main characters that talks about how the essence of our beings in a way is online. And without realizing it something very similar to a personality can be found online. Read on and tell me what you think.
“The human brain contains roughly 100 terabits of information. Not much when you get right down to it. The question ins’t how to store it, it’s how to access it. You can’t download a personality, there’s no way to translate the data. But the information being held in our heads is available. In other databases. People leave more than footprints as they travel through life. Medical scans, DNA profiles, psych evaluations, school records, emails, recording, video, audio, CAT scans, genetic type, synaptic records, security cameras, test results shopping records, talent shows, ballgames, traffic tickets, restaurant bills, phone records, music lists, movie tickets, TV shows, even prescriptions for birth control.”
~ Caprica Season 1: Pilot
An interesting case can be made for the idea behind those statements. Now, more than ever, as we travel through life we leave bits and pieces of ourselves online.
We should all be mindful of that mindful of that as we tread through the world of social media. It is not something to be afraid of. It is something that is “just there”. Our online footprint is a part of us now.
And as a sales professional who wants to develop their own online brand, understanding the above and using it your advantage can have great benefits.
And although everyone uses social media differently, this week I’ll be going over a few ways I use each of the major social media platforms for my sales career.
So be sure to check back often to see whats new.
~Johnny Bravo
Image courtesy of smarnad / FreeDigitalPhotos.net
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