July 14, 2021
There are many metrics you can use to define what a successful trade show is. The number of visitors to your booth, number of demonstrations done, or even the number of business cards collected. But probably the most important, and really the only one that matters is the number of […]
May 3, 2021
The pattern interrupt is one of my favorite sales skills to use. So rare is a technique that can be applied as broadly and in so many various situations, both personally and professionally And although I talk about it in the singular there are actually TWO different pattern interrupt techniques you […]
May 10, 2021
For the past 20+ years, my company has hosted its own annual trade show and conference. Clients, prospects, and partners from around the world join us to network, train, and learn about our upcoming product road-map while rubbing elbows with company leadership and industry influencers. What I’ve always found interesting is that […]